Why I'm Building in Public

Building in public means sharing the reality of what you're doing — the revenue numbers, the failed experiments, the weeks where nothing shipped.

It's uncomfortable. It's also one of the most effective distribution strategies available to a solo founder.

The distribution argument

Every honest post about a struggle you faced is a future Google result for someone facing the same struggle. Every revenue milestone shared is a proof point that changes how investors and customers perceive you.

The accountability argument

When you've told the internet you're launching 12 companies in 12 months, you tend to actually do it.