Vorwort Analytics

Overview

SaaS · Analytics

Vorwort Analytics started as a personal frustration: every analytics tool either violated GDPR, required a cookie banner, or cost more than the product itself earned.

The thesis is simple — founders deserve a tool that is honest, lightweight, and free of legal headaches.

Timeline

1. Week 1

   Validated the problem

   Interviewed 20 indie founders. 18 of 20 were either ignoring analytics or running GA4 with suppressed consent. Clear gap.

2. Week 2

   Built the tracking script

   Wrote a 2kb JS snippet that records page views, referrers, and device type without cookies. No personal data stored.

3. Week 4

   Launched on Product Hunt

   #3 product of the day. 200 signups in 48 hours. First 5 paying customers by end of week.

4. Month 2

   First €100 MRR

   Crossed the first meaningful milestone. Mostly solo founders on the €9/mo plan.

Dashboard

Learnings

The hardest part wasn't building — it was convincing people that simple is enough.

Most founders want dashboards with 40 metrics. What they actually look at is: how many people visited today, and where did they come from. We built exactly that.

What worked: Launching on Product Hunt early, before the product felt "ready". The feedback from real users shaped the v2 roadmap more than any amount of internal planning.

What didn't: Trying to compete on features. Every feature request to add funnel analytics or heatmaps pulled us toward a product we didn't want to build.